Post by account_disabled on Dec 21, 2023 5:53:47 GMT
It is because of these perceptions that on the human experience. Examples of merchandising I chose three examples to serve as inspiration and to visualize some stimuli that were used in the campaigns that I will mention below. Tasting merchandising I start here because it is perhaps the best known type of action. A person hired by the brand receives customers from the point of sale where they are making purchases and offers them free samples of their product to taste. A linear, simple strategy that works very well. Basically, it is being present at the moment of the client's decision, knowing how to communicate, providing information and letting the product itself, through tasting, present its qualities.
And the anecdote I chose is that of the Pepsi Special Data Challenge in the s, within the framework of the so-called “Cola War.” In many commercial establishments in my city, stands were set up where customers were challenged to drink a glass of Coca Cola and another of Pepsi without knowing which was which. I lived it, I did the challenge and I am part of the 5 who said it was Coca Cola when in reality it was Pepsi. It was a historic event because it became the central show for a few weeks, everyone trained at home, the lines to do the challenge were enormous, for a time the roles were reversed, the merchandising became the reason to go to the point of sale.
Spiderman has a coffee This is an example that I love, since I am an admirer of the character. An initiative by Marvel together with Starbucks Company to promote the latest Spiderman movie and of course sell the best coffee. A perfect symbiosis, a world premiere and a global store. Starbuks Company is what is called a coffee house , a place where the business is to serve and give options to lovers of this drink. It began in with its first store and in it already had ,5 stores around the world.
And the anecdote I chose is that of the Pepsi Special Data Challenge in the s, within the framework of the so-called “Cola War.” In many commercial establishments in my city, stands were set up where customers were challenged to drink a glass of Coca Cola and another of Pepsi without knowing which was which. I lived it, I did the challenge and I am part of the 5 who said it was Coca Cola when in reality it was Pepsi. It was a historic event because it became the central show for a few weeks, everyone trained at home, the lines to do the challenge were enormous, for a time the roles were reversed, the merchandising became the reason to go to the point of sale.
Spiderman has a coffee This is an example that I love, since I am an admirer of the character. An initiative by Marvel together with Starbucks Company to promote the latest Spiderman movie and of course sell the best coffee. A perfect symbiosis, a world premiere and a global store. Starbuks Company is what is called a coffee house , a place where the business is to serve and give options to lovers of this drink. It began in with its first store and in it already had ,5 stores around the world.